Starbucks has a unique position in Vienna, a city renowned for its rich coffee culture and historic cafés. Here’s how Starbucks is generally regarded in Vienna:

Popular with Tourists: Tourists often flock to Starbucks because of its familiarity and consistent offerings. It's a go-to spot for those seeking a quick and predictable coffee experience.

Youth Appeal: Younger Viennese and expats tend to frequent Starbucks more than the older generation, drawn by the modern ambiance, free Wi-Fi, and trendy drinks.


Vienna’s traditional coffeehouses, like Café Central and Café Sacher, are cherished for their historic significance, unique atmosphere, and classic coffee options. These establishments offer an experience steeped in history and culture, which Starbucks cannot replicate.

Traditional Viennese cafés provide a leisurely, immersive experience, encouraging patrons to savor their coffee and enjoy their surroundings. In contrast, Starbucks is more oriented towards convenience and takeaway options.

Menu Variety: Starbucks offers a diverse menu, including international favorites like Frappuccinos, lattes, and seasonal specialties, which can be a refreshing change from the traditional Viennese coffee options.

Modern Ambiance: The ambiance at Starbucks is modern and comfortable, featuring contemporary décor, ample seating, and amenities like power outlets and free Wi-Fi, making it a popular choice for students and remote workers.

Local Adaptations: Starbucks has made efforts to adapt to the local market by offering Vienna-specific products and occasionally incorporating local flavors and traditions into its menu.

Coexistence: Starbucks and traditional Viennese cafés coexist, each serving different segments of the market. This coexistence allows both types of establishments to thrive without significantly infringing on each other's customer base.

Starbucks exists alongside the cherished traditional Viennese cafés, which continue to dominate the city’s coffee culture with their historic charm and unique ambiance.